We are a small company in the web design business. We recently decided to jump into the ecommerce web design category. After doing search and research we found out that there are some points which may make even a good ecommerce web design fail in practicality. The client was open to suggestions and discussion hence we gave them our best design along with a list of other things that should be implemented.
Here are the points that should be kept in mind when creating an ecommerce website for selling products. I hope my experience will help you to know how to design ecommerce website. When I was in my company and working day in and day out there were a lot of information or incidents happened with me which am trying to write down here for your betterment.
Many websites do not provide accurate and detailed product information. This is a very bad situation as this creates doubts and questions in the mind of the customer. If the customer does not have all the fact he/she may not purchase from that website and that is lost revenue for you. In this situation even a very good ecommerce web design cannot save you from losing revenue if you don’t know how to design ecommerce website.
Long Checkout Process
Once the customer goes to the checkout page you should keep it as short and simple as possible so that the customer cannot change his/her mind at the last time. It is also possible that if this process is too much confusing the customer may not buy at all. Shopping cart should be designed in a good way as well to attract customers.
Contact Information and Customer Support
The contact information for your website and customer support details should be easily available as this builds a trust factor in the customer.
Multiple Payment Options
Another point to consider is that when a customer is paying there should be many payment options. Even if a customer does not have a credit card he/she should be able to pay through bank account or debit card. Other options like PayPal can also be kept.
Many customers know what they are looking for so, there should be a search option in your website which will enable such customers to get exactly what they are looking for. Rather than going through categories and filters this will be a much easier process for the consumers. If possible filters should be implemented in search results too.
Since the customer cannot see the product physically in an online shop you should provide high resolution pictures of the product. Also there should be pictures taken and posted from multiple angles.
Store policies should be clearly depicted in the website so that the customers are aware of the terms and conditions. These practical problems were acknowledged by our client and they implemented all these in their website. Hope now with the help of my experience you know how to design ecommerce website.